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Reference · Updated May 2026

Social Media Image Sizes 2026

The correct image dimensions for every major social platform — verified from official sources. Use the Resize for Social Media tool to crop any image to these exact dimensions instantly.

Sources: Buffer (Apr 2026), Hootsuite (Apr 2026), and official platform documentation.

Quick reference

PlatformProfileRecommended postStories / Full-screen
Instagram320 × 3201080 × 1350 (4:5)1080 × 1920
YouTube800 × 8001280 × 720 (thumbnail)1080 × 1920 (Shorts)
Facebook320 × 3201080 × 1080 (1:1)1080 × 1920
X (Twitter)400 × 4001280 × 720 (16:9)
TikTok200 × 2001080 × 1920 (9:16)1080 × 1920
LinkedIn400 × 4001200 × 1200 (1:1)
Pinterest165 × 1651000 × 1500 (2:3)1080 × 1920
Snapchat320 × 3201080 × 1920 (9:16)1080 × 1920
Threads320 × 3201080 × 1350 (4:5)
Bluesky400 × 4001080 × 1080 (1:1)

Instagram

Profile photo: 320 × 320px (displayed as circle)

Recommended
1080 × 1350px
4:5
Format
Dimensions
Ratio
Feed — PortraitBest
Recommended since Jan 2026 grid update
1080 × 1350px
4:5
Feed — Square
1080 × 1080px
1:1
Feed — Landscape
1080 × 566px
1.91:1
Stories & Reels
1080 × 1920px
9:16
Carousel
1080 × 1350px
4:5
💡 Pro tip
Instagram re-encodes all uploads. Upload at full resolution — the platform compresses on ingestion. Portrait (4:5) now occupies more feed space than square.
File formats
JPEG, PNG, WebP · Max 30 MB
Source: help.instagram.com

YouTube

Profile photo: 800 × 800px

Recommended
1280 × 720px
16:9
Format
Dimensions
Ratio
ThumbnailBest
Min 640 × 360px · Max 2 MB
1280 × 720px
16:9
Channel Art / Banner
Safe area: 1546 × 423px (center)
2560 × 1440px
16:9
Shorts
1080 × 1920px
9:16
💡 Pro tip
YouTube channel art displays differently across TV (2560 × 1440), desktop (2560 × 423), tablet (1855 × 423), and mobile (1546 × 423). Keep essential content in the center safe zone.
File formats
JPEG, PNG, GIF, BMP · Max 6 MB (thumbnails)
Source: support.google.com/youtube

Facebook

Profile photo: 320 × 320px (displayed as circle)

Recommended
1080 × 1080px
1:1
Format
Dimensions
Ratio
Feed — SquareBest
1080 × 1080px
1:1
Feed — Portrait
1080 × 1350px
4:5
Feed — Landscape
1200 × 630px
1.91:1
Stories & Reels
1080 × 1920px
9:16
Cover Photo
Displayed at 820 × 312 on mobile
851 × 315px
2.7:1
Link Preview
1200 × 630px
1.91:1
💡 Pro tip
Facebook and Instagram share the same Stories format (1080 × 1920). Design once and publish to both via Meta Business Suite.
File formats
JPEG, PNG · Max 30 MB
Source: facebook.com/help

X (Twitter)

Profile photo: 400 × 400px (displayed as circle)

Recommended
1280 × 720px
16:9
Format
Dimensions
Ratio
Post — LandscapeBest
Preferred in-feed format since late 2024
1280 × 720px
16:9
Post — Square
1080 × 1080px
1:1
Post — Portrait
720 × 1280px
9:16
Header / Banner
60px may crop from top and bottom
1500 × 500px
3:1
Link Preview
1200 × 630px
1.91:1
💡 Pro tip
X standardized on 16:9 in-feed previews in late 2024. Images taller than 16:9 are cropped in the feed — tap-to-expand shows the full image.
File formats
JPEG, PNG, GIF · Max 5 MB (mobile) · 15 MB (web)
Source: help.twitter.com

TikTok

Profile photo: 200 × 200px (displayed as circle)

Recommended
1080 × 1920px
9:16
Format
Dimensions
Ratio
Video / ContentBest
Mandatory — other ratios get black bars
1080 × 1920px
9:16
Photo Carousel
Up to 35 images per carousel
1080 × 1920px
9:16
💡 Pro tip
TikTok is exclusively vertical. Content not filling the full 9:16 frame receives black bars, which TikTok's algorithm treats as a negative signal for distribution.
File formats
JPEG, PNG · Max file: check platform at upload
Source: support.tiktok.com

LinkedIn

Profile photo: 400 × 400px

Recommended
1200 × 1200px
1:1
Format
Dimensions
Ratio
Feed — SquareBest
Highest engagement format on LinkedIn
1200 × 1200px
1:1
Feed — Landscape
1200 × 627px
1.91:1
Feed — Portrait
720 × 900px
4:5
Personal Banner
Mobile crops to approx. 3:1 — keep key content centerd
1584 × 396px
4:1
Company Banner
1128 × 191px
~6:1
Link Preview
1200 × 627px
1.91:1
💡 Pro tip
LinkedIn document carousels (uploaded as PDFs) achieve the highest engagement rate of any format on the platform — 37% average, per 2026 benchmarks. Design slides at 1080 × 1080px.
File formats
JPEG, PNG · Max 5 MB
Source: linkedin.com/help

Pinterest

Profile photo: 165 × 165px (displayed as circle)

Recommended
1000 × 1500px
2:3
Format
Dimensions
Ratio
Standard PinBest
Optimal for feed visibility
1000 × 1500px
2:3
Square Pin
1000 × 1000px
1:1
Board Cover
800 × 450px
16:9
Story Pin
1080 × 1920px
9:16
💡 Pro tip
Pinterest is a visual discovery platform — taller pins (2:3) occupy more feed space and consistently outperform square formats. Maximum pin ratio is 1:2.1 (e.g. 1000 × 2100px).
File formats
JPEG, PNG, WebP · Max 32 MB
Source: help.pinterest.com

Snapchat

Profile photo: 320 × 320px (displayed as circle)

Recommended
1080 × 1920px
9:16
Format
Dimensions
Ratio
Snap / StoryBest
Full-screen vertical — safe zone excludes top 150px and bottom 330px
1080 × 1920px
9:16
Spotlight
1080 × 1920px
9:16
💡 Pro tip
Snapchat content is exclusively full-screen vertical. Keep all text, logos, and key visuals in the center safe zone — the top 150px and bottom 330px are covered by UI elements.
File formats
JPEG, PNG · Max 5 MB
Source: businesshelp.snapchat.com

Threads

Profile photo: 320 × 320px (matches Instagram)

Recommended
1080 × 1350px
4:5
Format
Dimensions
Ratio
Feed ImageBest
Follow Instagram specs — content cross-posts between platforms
1080 × 1350px
4:5
Feed — Square
1080 × 1080px
1:1
Link Preview
1200 × 600px
2:1
💡 Pro tip
Threads accepts any image dimensions but follows Instagram's display rules. Since Threads and Instagram share accounts, use identical assets across both platforms.
File formats
JPEG, PNG · Same limits as Instagram
Source: help.instagram.com (Threads)

Bluesky

Profile photo: 400 × 400px

Recommended
1080 × 1080px
1:1
Format
Dimensions
Ratio
Feed ImageBest
1080 × 1080px
1:1
Feed — Landscape
1200 × 627px
1.91:1
Banner
Renders differently on desktop vs mobile — keep key content centerd
1500 × 500px
3:1
💡 Pro tip
Bluesky renders banners differently across devices. Check your profile on both desktop and mobile after uploading.
File formats
JPEG, PNG · Max 1 MB
Source: bsky.social

Universal rules for 2026

1080px wide is the standard
Almost every platform displays images at 1080px width. Upload at 1080px minimum — never smaller.
Vertical outperforms square
Vertical formats (4:5 and 9:16) occupy more screen space on mobile feeds and consistently achieve higher reach than square on Instagram, Facebook, and TikTok.
Platforms re-compress everything
Every platform re-encodes images on ingestion. Upload at the highest recommended resolution with JPEG quality 85–90 so the re-compression starts from the best possible source.
One master file cannot fit all platforms
The aspect ratio spread from 1.91:1 (link previews) to 9:16 (TikTok) means a single crop always loses critical content on some platforms. Build per-platform.
Safe zones protect your content
Stories, Reels, and TikTok all reserve the top and bottom of the frame for UI elements (captions, profile icons, CTAs). Keep important content in the center safe zone.

Frequently asked questions

What image size works across all social media platforms?
1080 × 1080px (1:1 square) is the most universally compatible format — it renders acceptably on Instagram, Facebook, LinkedIn, X, and Threads without cropping. However, no single size is optimal everywhere. For best performance, resize per platform.
What is the best image size for Instagram in 2026?
1080 × 1350px (4:5 portrait) is the recommended feed format following Instagram's January 2026 grid update to a 3:4 portrait layout. Portraits occupy roughly 25% more screen space than squares and achieve higher reach. Stories and Reels remain 1080 × 1920px (9:16).
What size is a YouTube thumbnail?
1280 × 720px (16:9). Minimum size is 640 × 360px. Maximum file size is 2 MB. Use JPEG or PNG. Thumbnails are one of the highest-impact elements for YouTube click-through rates.
Why do my images look blurry after uploading?
Blurriness after upload is caused by one of three things: uploading below the platform's minimum resolution (platform scales up, losing quality), using a low JPEG quality setting before upload (artifacts compound with the platform's re-compression), or using JPEG for graphics with text (use PNG instead).
Should I upload JPEG or PNG to social media?
Use JPEG for photographs — it compresses well and stays under platform file size limits. Use PNG for graphics, logos, or any image with text overlaid — PNG preserves sharp edges that JPEG blurs. Most platforms now also accept WebP.

Ready to resize for any platform?

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